DYG - SPECIAL ANNOUNCEMENT

From: Madelyn Hochstein, President, DYG, Inc.

Hello - I have some wonderful news. We are expanding our DYG SCAN® staff with three, count them, three new Associates who will help us with SCAN presentations and conducting analyses for you, our clients. All three of our new Associates; Ms. Lee Boylan, Ms. Shirley Richard and Ms. Jane Turner have held senior positions at Fortune 500 companies representing a wide variety of industries and I have had the privilege of working with them all as SCAN clients. Our new Associates have a thorough understanding of the social values that we measure in SCAN and a working knowledge of the cultural/consumer trends that we identify. Please join me in welcoming Lee, Shirley and Jane to the DYG team. We feel very strongly that their experience, knowledge and communication skills bring valuable assets to DYG. I look forward to introducing them to you at our upcoming conferences and as we schedule meetings and presentations for you. Lee, Shirley and Jane’s bio’s can be found under DYG SCAN® - Senior Staff level of this website.

DIGITS

Twice a month, one page, electronic briefings on interesting statistics with a DYG perspective and implication.

TRENDS DATA

Data Tables/Statistics collected in DYG SCAN® surveys.

TREND PERSPECTIVES

White Papers on selected categories and subjects applying trends to client issues.

DIALOGS

Backgrounders on critical emerging issues and trends from SCAN. Examples include: Attitudes and Values of Hispanic Americans; Taking Time To Think About Leisure; Teens Today.

PRESENTATIONS

Customized on-site presentations designed to help clients apply trend insights to their business issues.

CONFERENCES

SCAN conferences held in New York City, on the West Coast and in the Midwest. The conference topic picks up on the major SCAN theme for the year.