DYG DIGIT® HEADLINE

A Dozen Ways We’re Different Since 9/11

Depending on whom you listen to, "everything’s different" and "nothing's changed" five years out from 9/11. If you want your brands and business to succeed and be in sync with society, you should know what the answer is. We've compared our 2001 survey (fielded a few months prior to the attacks) with our just completed 2006 survey and note twelve key shifts. Not all these shifts are caused by 9/11, but they have occurred since 9/11. Overall, we have evolved post 9/11 in some complex and often contradictory ways. As a society we are more anxious, pro-social, patriotic, technological, accepting of government’s role, selectively tolerant and humble...

DIGITS

Twice a month, one page, electronic briefings on interesting statistics with a DYG perspective and implication.

TRENDS DATA

Data Tables/Statistics collected in DYG SCAN® surveys.

TREND PERSPECTIVES

White Papers on selected categories and subjects applying trends to client issues.

DIALOGS

Backgrounders on critical emerging issues and trends from SCAN. Examples include: Attitudes and Values of Hispanic Americans; Taking Time To Think About Leisure; Teens Today.

PRESENTATIONS

Customized on-site presentations designed to help clients apply trend insights to their business issues.

CONFERENCES

SCAN conferences held in New York City, on the West Coast and in the Midwest. The conference topic picks up on the major SCAN theme for the year.