Archive for December, 2010
December 20, 2010 – #24
Amidst all the not-so-great news, one sweet fact jumped out that confirms that Americans are, in fact, discovering what we’ve been calling “the richer life.” Despite continuing strains on the economy, charitable giving is up this holiday season.
More than 174 million Americans (74% of adults) will give to charity before the year is out. And more than 60% will give $100+, according to a new study by Edge Research. Online giving alone is estimated to account for more than $6 billion, an increase of more than 30 percent from 2009.
This lovely surprise actually isn’t too surprising in light of what we’ve been hearing in our SCAN work all year, all around the country. Americans have been telling us they’re more responsible, more ethical, more aware of their neighbors, and finding more satisfaction in the simplicity of what really matters. (graphic from the Shel Silverstein classic, The Giving Tree)
It turns out that Americans are putting their dollars where their values are.
May the spirit of the richer life continue and grow. Happy holidays and happy new year from all of us at DYG
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