Client Industries

DYG, Inc. conducts a comprehensive social values and trend identification program known as DYG SCAN®, providing research-based insight and perspective regarding important consumer trends. It has been fielded annually since 1987.

DYG also conducts both quantitative and qualitative studies designed to meet the unique needs of our clients. We maintain a firm commitment to delivering the highest possible quality, from design and sampling to analysis and interpretation through presentation of findings and recommendations.

DYG, Inc. has extensive expertise in the following industries and substantive areas:

  • Automotive
  • Apparel
  • African-American Market
  • Baby Boomer Market
  • Consumer Packaged Goods
  • Cosmetics
  • Entertainment-Film, TV
  • Food
  • Financial Services
  • Gen X Market
  • Gen Y Market
  • Health Care
  • Health and Beauty
  • Hispanics
  • Insurance
  • Leisure
  • Luxury Market
  • Magazines
  • Non-Profit
  • Office Equipment
  • Pharmaceuticals
  • Retailing
  • Teens
  • Telecommunications
  • Travel
  • Utilities
  • Workplace Issues