Daniel Yankelovich, Chairman
Daniel Yankelovich, a leading interpreter of trends shaping American society, is currently Chairman of DYG, Inc., a firm that tracks social trends. Named by PR Week as among the ten most influential people of the past century in the arena of public affairs, communications, and public relations, Dan Yankelovich has spent more than forty years monitoring social change and public opinion in America.
His career can be roughly mapped by decades.
- In the 1960s he founded and developed the well-known market research firm of Yankelovich, Skelly and White.
- In the 1970s he initiated the New York Times/Yankelovich poll and founded the Public Agenda – a non-partisan, not-for-profit public policy research organization.
- In the 1980s he founded DYG Inc., a market research firm that tracks social and consumer trends.
After moving to California in the 1990s, he founded his newest firm, Viewpoint Learning, which helps organizations internalize and apply new forms of knowledge and dialogue-based learning.
Dan has served on many corporate boards, and is director emeritus of CBS, US West, the Meredith Corporation, Diversified Energies, and ARKLA as well as trustee emeritus and former Chairman of the Educational Testing Service (ETS). He is a trustee of the Kettering Foundation and Special Advisor to the Aspen Institute and Trinity Church.
His private consulting clients over the past few years include Harvard University, Brown University, the Council on Foreign Relations, the Institute for Advanced Study, Odyssey Partners, the Blackstone Group, and Warburg-Pincus.
On the academic side, he has held affiliations with Harvard (his alma mater), NYU, the New School for Social Research, UC Irvine and the UCSD Civic Collaborative. He is also a member of the American Academy of Arts and Sciences and the Council on Foreign Relations.
He is the author of ten books, including Coming to Public Judgment and The Magic of Dialogue (awarded the 1999 Common Ground Book Award for Achievement in Conflict Resolution). His most recent book, Profit with Honor: The New Stage of Market Capitalism was published in 2006 by Yale University Press.