Madelyn Hochstein, President
Madelyn Hochstein is owner, President and co-founder with Daniel Yankelovich of DYG, Inc.
Ms. Hochstein is responsible for the overall management of DYG, Inc. with special emphasis on overseeing the design, execution, analysis, writing and overall quality of the firm's work in social trends, marketing and public policy. In addition, Ms. Hochstein is often "on the road" presenting research results, consulting with clients on social trends, or making speeches from coast to coast.
Prior to helping Chairman Daniel Yankelovich found the firm, Ms. Hochstein was a Senior Vice President at Yankelovich, Skelly and White, where she was active in the marketing and research work, as well as management of the firm for 15 years. Prior to joining Yankelovich, Ms. Hochstein was a Senior Research Project Director with Ted Bates and Company, and at Sarah Lawrence College with the Sarah Lawrence Institute for Social Research.
Ms. Hochstein is a co-founder and Chairman Emeritus of the Issues Management Association and a former member of the Board of Governors of DINFOS, The Defense Information School. She is also an elected member of the Market Research Council.
Ms. Hochstein is a graduate of Hunter College and holds a Master's degree in economic theory from the University of Pennsylvania.