Capabilities Overview
DYG, Inc. is a marketing and applied social science research firm with in-depth expertise in the analysis of social trends and human motivation. It is precisely this area of expertise that differentiates DYG, Inc. from other research firms. Our understanding of social direction sets the foundation for our research, as well as the framework for our analysis and recommendations. Our goal is to not only supply actionable data and information but, importantly, viable direction to our clients.
DYG, Inc. is a recognized leader in the design and execution of market research. The company offers research services in three categories:
- DYG SCAN® - A comprehensive social values and trend identification program that provides research-based insight and perspective regarding important consumer trends. It has been fielded annually since 1987.
- Consumer Research
- Surveys: Telephone, On-line
- Focus Groups, One-On-One Interviews
- Corporate Reputation Tracking
- Brand Image Tracking
- Brand Strategy
- Public Release Studies
- Health & Appearance
- Leadership
- Trust Issues
- Social Issues
- Women's Issues
- E-Commerce
The company conducts both quantitative and qualitative studies designed to meet the unique needs of our clients. We maintain a firm commitment to delivering the highest possible quality, from design and sampling, to analysis and interpretation, through presentation of findings and recommendations.
DYG, Inc. has extensive expertise in market research in the following industries and substantive areas:
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