DYG Inc.
DYG, Inc. was founded in 1986 by Daniel Yankelovich, Florence Skelly, Madelyn Hochstein and Patrick Grande. The company is a recognized leader in the field of social and marketing research. The firm is distinguished by its expertise in the analysis and interpretation of social/cultural trends and human motivation.
DYG's goal is to help the business community stay on the leading edge throughout today's fast-changing consumer environment. The company provides clients with the most actionable, relevant and comprehensive research services.
The key to the DYG organization is its people. Their expertise, interpretative skills and sensitivities are unsurpassed in the industry. The DYG team is committed to helping clients by providing excellence in marketing insights and direction.