Overview
Shifts in social values - people's hopes, dreams, fears, ideas about right and wrong - have proven to be reliable leading indicators of future changes in consumer behavior, public policy and the overall social structure. Thus, understanding trends in social values has always been a logical foundation for building sound business strategies. In today's turbulent consumer environment, basing business strategies on leading edge consumer information is not only logical; it is critical for success. Business must look to the future - to the evolving social structure - to the consumer of tomorrow.
DYG SCAN® is the research tool developed by the pioneers of social values and attitudinal research, Daniel Yankelovich, Florence R. Skelly and Madelyn Hochstein. The social values measured and tracked by DYG SCAN® have been anthropologically derived. This approach has yielded measurements that are fundamental with far reaching implications. A major premise of the SCAN program is to provide clients with actionable, relevant, and comprehensive answers/perspective, to real world issues.
SCAN information is vital to most, if not all functions within the business environment; Marketing, Sales, Advertising, Product Development, Strategic Planning, Customer Satisfaction and Human Resources to name a few. SCAN insights are an excellent foundation for planning and achieving success. Examples of uses of SCAN include:
- Framework for developing effective marketing and communication strategies
- A window on the world to keep up with the ever changing consumer climate
- A guide for developing sales training and customer satisfaction programs
- Basis for creating product and brand positionings that will be in tune with today's and tomorrow's consumer