Client Program

Social trend analyses are not conducted in a vacuum at DYG, Inc. The SCAN program is broad in scope, integrating data from quantitative, qualitative and secondary research sources. The resulting information base is extremely rich and allows for enlightened interpretation. The annual SCAN program consists of the following survey and research activities:

General Public Surveys
  • Social Values Survey (4,000 interviews)
    • Measures 48 Social Values from Cultural Anthropology
    • Additional items on lifestyles, attitudes, behaviors, etc.
Qualitative Research
  • Series of focus groups conducted annually on special topics that emerge from SCAN data
  • Groups held in different markets across the nation
Secondary Data Collection and Analysis
  • Collected and interpreted throughout the year
  • Social indicator data drawn from a wide range of resources including demographic and consumer data sources, magazines, major newspapers and on-line resources
DYG SCAN® Deliverables
  • Customized on-site presentation of latest SCAN findings with key insights
  • Workshops on specific topics
  • Executive Summary detailing the year’s findings
  • DYG Digit® – twice a month flow of data/information with a DYG perspective
  • DYG Dialog® - periodic analyses from SCAN on special topics and issues
  • Annual SCAN Data Reference Book – delivered electronically
  • A collegial approach to addressing client business issues
  • Annual SCAN Conference on topics of interest to clients
  • Technical Description outlining methodology and analysis of SCAN