Charles Kennedy, Senior Vice President
Charles Kennedy has extensive background and knowledge in the field of social, cultural and consumer trends research. At DYG, Mr. Kennedy specializes in generational analysis, media trends and social trend expression through entertainment. For over a decade at Fox Broadcasting, he was responsible for testing viewer reaction to all Fox programs, marketing concepts and brand imagery. A trained moderator, Mr. Kennedy has conducted over 700 focus groups.
Charles’ work at the Newscorp owned Fox network involved him in the initial research for the launch of The FX channel, The Family Channel and Fox Sports. The son of a diplomat, Mr. Kennedy spent most of his childhood and adolescence overseas – in Yugoslavia, Greece, Korea and Italy. Charles received his moderator training at the Burke Institute in Cincinnati, and continues to take classes at UCLA in a variety of fields.