Paul McIntire, Senior Vice President
Paul McIntire is Senior Vice President with DYG, Inc. He is responsible for new business development and client relationships working with companies to apply social values and cultural trends research to marketplace issues. Mr. McIntire works with companies to help them see the application and benefit of utilizing social/consumer trends research & insight in addressing important business issues.
Mr. McIntire has extensive experience in social/cultural and consumer trends research as well as marketing research, planning and business development. Prior to joining DYG he was with Yankelovich Partners, the Motion Picture Association of America (MPAA), 20th Century Fox and Carnation Company. He has worked with clients across a broad array of industries including; automotive, financial services, entertainment, information technology, and retail consumer goods.
Mr. McIntire received his BA from UCLA and holds a Ph.D. in Ed. Psychology from BYU and has studied at the UCLA Graduate School of Management.