Our Thinking

At DYG, our approach to data analysis and developing research findings is highly disciplined. We begin any project – whether it is a trend perspective or a proprietary study – with hypotheses that help us build our questionnaires and guide our approach to the data.  Our collective years of experience have taught us how to look for meaningful patterns in data and how to turn those patterns into insights and recommendations that provide clients with clear direction.

Here are a few examples of our analytic approach to trend analysis in DYG SCAN®:

Understanding Trends

Lurch and Learn Framework

Trend Convergence

Gender-ations

SOS Framework